This Thanksgiving season, it’s time to put our money where our values are. It’s time to recognize the power in every dollar we spend or don’t spend. That’s why we’re calling on everyone who believes in justice, equity, and real community investment to take the We Ain’t Buying It pledge.
For too long, our spending has funded companies and organizations that take us for granted, disrespect our dignity, and ignore the needs of our neighborhoods. We’re done with that. This movement is about more than just saying “no.” It’s about saying “yes” to businesses and organizations that respect us, invest in us, and stand with us.
Major Companies We're Targeting
This action is taking direct aim at Target, for caving to this administration’s biased attacks on DEI; Home Depot, for allowing and colluding with ICE to kidnap our neighbors on their properties; and Amazon, for funding this administration to secure their own corporate tax cuts.
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Target has rolled back their DEI initiatives, which included ending programs that help Black employees advance, cutting financial support for Black-Owned businesses, and removing LGBTQ+ products from their stores.
Amazon
Amazon holds a monopolistic position in the market, contributes to dangerous working conditions for its employees and drivers, and CEO Jeff Bezos has donated over $1 million to this administration.
Home Depot
Home Depot is allowing ICE agents to illegally detain and kidnap laborers from their stores. The laborers in our communities are not able to look for work safely.
How to Participate
- Full Black Out: Don’t buy anything from Target, Amazon or Home Depot stores during this week. Use the time and money to connect with those you love, and rediscover what matters.
- Redirect Spending: Skip the companies undermining democracy. Shop small, local, or with businesses affirming our humanity.
- Join the Movement: Pledge to be a conscious consumer.
- Amplify: Spread the word. Share the message in conversation and online.